| By the results of Stat. report of NPD Group, it is | | | | chindren’ lives. NPD Group consigned by Toys |
| revealed that sales volume in American toys | | | | Union Association investigates recently on the |
| market has reached $22,300,000,000 in 2006. The | | | | topic of Investigations of Children’s Leisure |
| main reason is it sells very well in the 4th season, | | | | Time which shows that time used to play toys is |
| which ensures the whole year to have a little | | | | only little lower than to watch TV and takes 9% |
| growth of 0.34% in 2006. However, toy sales of | | | | of the whole leisure time, and it amounts to an |
| the former 9 months fall by 3% compared with | | | | average of more than 9 hours every week. |
| the same period of 2005. | | | | Parents prefer to buy their children expensive and |
| In 2006, the most promising category of toys is | | | | interesting toys. In 2006, the average retail prices |
| electronic toys, which maintains their sales growth | | | | of toys have gone up by 4%. Toy brands, such |
| by 22%. Especially rc toys in electronic toys | | | | as Amazing Amanda, Robosapien and Banzai Falls |
| market, such as rc helicopter, rc gas boat, nitro rc | | | | water slide etc. whose unit price is over $100 are |
| car, remote control helicopter, remote control car, | | | | the great winners of the full industry last year. |
| rc car etc. increase rapidly. And the next is | | | | And rc toys in electronic toys market, such as rc |
| vehicles, arts and crafts, and toys for infants, | | | | helicopter, rc gas boat, nitro rc car, remote |
| toddlers and preschoolers, respectively they | | | | control helicopter, remote control car, rc car etc. |
| increase by 5%, 4% and 2%. | | | | will become especially popular. |
| The average price of toys is $7.52, and sees | | | | Much more children, much bigger market. It is |
| year-on-year rises of 5% compared to 2005. The | | | | anticipated children under 5 years will grow by 6% |
| distribution of selling channels is: shopping malls and | | | | between 2007 and 2010 in America, children aged |
| discount stores take 55%, toy shops take 18%, | | | | 6-8 will increase by 4% and aged 9-12 will grow |
| online sales take 6%, food stores or pharmacies | | | | by 2%. |
| take 5%, and department chain stores take 4%. | | | | It is also anticipated that sales in American toys |
| Experts predict that the American toys market is | | | | market will rise by 4.8% in 2007, and rc toys, |
| expecting a gradual recovery in 2007 because of | | | | such as rc helicopter, rc gas boat, nitro rc car, |
| following main reasons: | | | | remote control helicopter, remote control car, rc |
| Playing toys still is an important part of | | | | car etc. will rise more than 10%. |