Consumption Structure and Popular Trends of European Toy Markets

In last decade years, it took place a thoroughtoys, those toys had a rather cheap price usually
change in European toys and games industry. Theunder 8 EURO. A great deal of European parents
market share increases gradually and hasbelieved that wooden toys were educative and
accounted for more than one third of the wholeinnovative, and wooden toys were typical toys in
world’s toys and games market. Inchildren’s rooms, and it would keep
recent years, electronic toys rise greatly, videogrowing in European wooden toys market.
games become more and more popular, andParents were always pleased to buy the toys of
wooden toys still charm children a lot. Especially rcteaching while playing for their children, which had
toys in electronic toys market, such as nitro rccaused educational toys white-headed in years of
car, remote control helicopter, rc gas boat, rc2005 and 2006 in Europe. The European Union had
helicopter, remote control car, rc car etc. increaseimported toys from developing countries as many
rapidly.as 50% of its total amount and were still on its
In past 1-2 years, European toys market hadway of increasing. Among them 40% were
belowing features and trends:carried out by importers, and the left were
The highly important factor still was price,mostly accomplished by agents and centralized
although most parents in rich countries such aspurchasers.
U.K., Holland and France liked to buy large-scaled