Voltron Toys - Thirty Years of Popularity

Kids who grew up in the eighties will undoubtedlyfrom the show; these were later distributed in the
have fond memories of Voltron: Defender of theUS by Matchbox. The rights to produce Voltron
Universe, one of several Japanese 'super robot'toys were then acquired by Panosh Place, which
animated series adopted for American television inreleased 3-3/4" versions of the vehicles and
the eighties. Airing from 1984-85, the seriescharacters featured in the show, as well as a
revolved around teams of pilots who flewplayset featuring the Castle of Lions.
spaceships that could be combined into the mightyThe license then briefly passed to a company
robot Voltron. The two incarnations of the Voltroncalled LJN which released a couple of Voltron
series consisting of vehicles (series 1) and lionVehicle models as well as some versions of the
robots (series 2) were adapted from theVoltron III robot. In the '90s the license passed to
Japanese anime series respectively entitled KikouTrendmasters, which released new versions of
Kantai Dairugger XV and Beast King Go Lion. Thethe die-cast Lion Force toys as well as Stealth
most popular version featured robotic lions pilotedVoltron and Voltrex (a dinosaur version of the
by the team called Voltron Force who combinedVoltron robot) figures. These toys are among the
their lions into a super robot warrior.most popular with collectors because of their
Although the original adapted series lasted onlyplayability and the overall high quality of their
two seasons in America, it gained a huge fanconstruction.
following like it did in Japan. This immenseAt present, American toy company Toynami
popularity of Voltron in the US and Go Lion inholds the Voltron license and has produced several
Japan inspired toy makers to create toys basedVoltron sets, including the Masterpiece Collection
the cartoon. Although the American version of(where the figures were made of die-cast metal)
Voltron was never shown in Japan, a Japaneseand the Collector's Gift Set (with figures made of
toymaker still capitalized on the internationalplastic), as well as I-Men sets, which are
popularity of the series to release a line ofminiatures of characters from the show.
die-cast metal toys featuring vehicles and lions