| It almost goes without saying that good customer | | | | retention strategy is exceptional customer |
| service is essential to sustaining any business. No | | | | service. Not just good service, but memorable |
| matter how wonderful a job you do of attracting | | | | service. Today, consumers' expectations are |
| new customers, you won't be profitable for long | | | | higher than ever and companies that fail to |
| unless you have a solid customer retention | | | | deliver, risk losing market share. |
| strategy in place — and in action. It's the | | | | 10 Tips for Delivering Good Customer Service. |
| actions that count — not what you say | | | | 1) Treat me like a somebody. It's been years |
| you'll do, or what the policy says. People will | | | | since that Midas muffler commercial aired, but the |
| remember what you or your employees have | | | | "I'm a somebody" phrase can still be heard from |
| done —or not done. | | | | time to time. Why? Because regular customers |
| One of the key components of an effective | | | | expect (and deserve) to be remembered. |